The Inevitable - The Corporate Blogging
19 July 2006, 23:33 PM originally Posted in blogtronix.com / http://www.blogtronix.com/blog/GeorgeAtha
Categories : Corporate Blogging - Communication - CollaborationTags : Corporate Blogging , blogs , markets , companies , customers , idea , goals , enterprise blogging , blogtronix , company blog , business blog
There have been a few good books that people can get in regards to the corporate blogging. There have been at least 10 big events and conferences all over the US and a couple good ones in Europe about it too. There are a lot of guys that are gurus in that area and do not want to start listing them here as I will definitely miss some good ones and I will feel sorry about it .. but just to name a few - Robert Scoble, DL Byron, Jeremy Wright, not to miss Buzz, Eric and Steven from Blog Business Summit, Rod Boothby and a lot, a lot more that are helping small and big companies do what is really inevitable already... That is what I want to start my blog at Blogtronix with - the Inevitable in the Business now, today!
The Corporate Blogging!It is not possible at this point for any business structure small and big one - not to have a blog. I will try in a series of posts to cover as much as I can my view and perspective of how and why a company has to have an official blog site.Each business entity has to be known and easy-to-be found on Internet. Each company has to have a place where customers can say a few words about that company or the competitors, the products or services or even more - what more is needed. Each company has to know what its employees and officers need, want... think (in the good way, you know ...). The management structure, the services and the products structure, the clientele or the competitor structures - all that should be there - with one and probably best goal - better information to the customers and more information back from those same customers ...
I will of course base all those ideas, materials and thoughts ( and many more of course) on the Blogtronix Corporate Communication and Knowledge Management Blogging system that my colleagues and I developed since Feb - March 2005 and is based on the experience we have in the communication, management and financial software development and promoting practices we have for the last 11 years.
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