I will copy the information available in Wikipedia and put some thoughts around it as the term is very well defined in there, which really proves that online collaborative work can present wonderful and extremely valuable results. Knowledge management at its best examples!
From Wikipedia:
“A corporate blog is a weblog published and used by the organization to reach the organizational goals. Although there are many different types of corporate blogs, they are mostly categorized as either external or internal corporate blogs”
I just want to add a little more towards the organizational goals, and I also think that I will be adding to this post as time goes as the definition of corporate blogging will evolve together with the different and changing goals and applications of such a tool. Some additional areas that can be definitely identified as major organizational goals and the Corporate Blogging can directly affect them include:
Corporate communication,
Corporate know-how management
Geographical Location independence
Corporate Knowledge Management
Internal Corporate Messaging
Internal Corporate Business Practice Recording and Archiving
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