Certainly not miracles. Certainly not. And of course it all depends on the company’s policy for open books, open plans, advertised visions, shared problems… just open everything. It all depends, and certainly a Corporate or Enterprise blog can be a savior or a quite nice anchor to take you quickly to the bottom.
I was told that it all started with that famous Kryptonite Lock being open by a Bic pen. I still do have the link to it. I do not think it started there. I think it all started when the business executives and enterprise masterminds and movers realized that those big corporations are as big as the small individuals working in them. When they realized that the company or the corporation is actually as big as the team effort of the people working in each of them. It started with the need of sharing thoughts, ideas, problems or victories in each of our small personal worlds and this grew to the point when we all need information on all levels – the corporate one and the personal one. “Cats Blogs” went to family and love ones and the personal blogs went to the company blogging portals. The result – more and more corporations and organizations are opening blog sites and portals for themselves – internal and public ones because it is important – it is important for the individuals in the company, it is important for the management and it is very important for the customers of the company.
The company blog can boost your sales; the company blog can show you where your weaknesses are; it can show your mistakes and achievements because of several simple reasons: Internet is available for the general public, anybody can read about you, your products or services, you can not limit the public to few paid professionals working for you and caring about a paycheck that comes … again from you. Your customers can blog about you and your organization, your competition can blog about you – both on your blog site and on theirs … Anybody can talk about you, anything can happen … it is up to you what position to adopt and how to react. It is that simple.
You can expect a lot form the corporate blog – you can expect honest open communication channels. You can expect proper customer relationship management; you can expect proper support and critical business decision making based on valid and actual information and feedback from user and customer groups. And a lot more but you can also expect some phony guys telling you how great they are and how what they have is the best on the world and only there you can find the one and only … whatever – that is definitely also available but I am trying to ignore those guys …
In general you can expect a lot but stick to the rule to give out what you would like to be given – the more open you are – the better! It is all about proper, precise and timely communication – that is what the Corporate Blogging is all about I think
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